Should You Brand Up Your Salon? – Salon Punk Shop
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Should You Brand Up Your Salon?

Tamara Forrest-Smith

When I was a hairdresser and salon owner I very quickly understood that in a town of 35 salons I would need to stand out.

I did.

We did.

After almost 20-years we were the biggest the best and the only option for redesign.

Everything I learnt from that process I put into my other brand Orange Beetle.

Let me explain.

It became apparent (looking back) that my specialist marketing services were going to be high-demand very fast.

Around the mid-nineties it really started to take off.

I had no name for this fledgling but fast growing business.

The brand had to have

  • Personality
  • Consistency
  • Recognition
  • Distinction
  • Logo
  • Imagery
  • And memory structures and connections that would be built over time using other tools such as
  • Perception
  • Positioning
  • Presence

Anyway I recorded a short video here for you that gives you more details.

Peace

Alan



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