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Home Page |
How to pull
back your missing salon clients fast! |
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Why
Doing Free Haircuts Can Make You Rich! |
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3
Things You Can Do Right Now To Increase Your
Salon Profits |
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Missing salon client letter kit |
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Does Advertising Your Hair or Beauty Salon
Actually Work? |
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Acclaimed
and Proven Salon Column Builder |
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Home Study
Training on DVD Packed With Salon Building Tips |
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How To
Contact Salon Punk |
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Loads of
FREE Hairdressing and Salon Management Tips and
Ideas |
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Salon Punk
Live: Dates and Locations |
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About Salon
Management Expert Alan Forrest Smith |
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Some Photos |
| I signed up
for all of Alan's courses (e-books) after taking
on a dying salon taking $600 per week. that was
in may 02 ,9 months later I am now expanding
into the empty shop next door. since putting
all of Alan's ideas (and a few of my own) into
operation I am now unable to fit all of my new
clients into my present salon and taking more
money in one day than I used to take in a week,
this is just with myself 2 other stylists
and 2 juniors working.
So.... if anyone
has any doubts about any of Alan's ideas and
courses just re-read the above a couple of times
and get out your credit card and sign up. You
wont be disappointed I promise.
Jeanette (a
much better off and happier salon owner)
p.s. I am based
in a small town in Liverpool UK and if we can do
it anyone can.
Trimmers Haircare
Alan
...without you my business would not have gone
from four thousand pounds to eight in a matter
of weeks and due to your
Salon Column
Buildersalon
column builder I might add.
Reb,
Rebecca-ZA.Chapman@noriba.com
Hi Alan, well its been 2
weeks since I opened my
salon, and wow. I'm flat
out, i kind of expected to
be really quiet for the
first week or so but I
didn't sit down or eat food
for 2 weeks. I put on an
apprentice and a
receptionist as I cant keep
up and am about to put on
another full time
hairdresser. Your stuff
really works and I'm so
thankful!!! I will let you
know more as it happens !
Leeanne, Storm cuts hair
studio, South Australia
Let me tell you
we just followed
one of your
techniques and
the phone was
ringing off the
hook in less
than an hour of
the first flyer
going through
local
letterboxes, we
put out around
200 leaflets in
a couple of
hours, the
response booked
out all the
spare slots in
the stylists
columns for the
next two
weeks!!!!
We have just
embarked on a
joint venture
with a
boutique's staff
and again the
phone is going
crazy. Alan you
have restored
our faith in the
business and
saved us from
insanity. We
still have loads
to work through
if it all only
works half as
well I can't
recommend it
enough,
tremendous
thanks Alan its
worth every
penny and
probably
more!!!!!!!
Regards
Paul
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Does
Yellow Page Salon Advertising Actually Work?
Your salon phone rings.
You are busy yet the person that answers the phone comes over to you and
says ...
"Alan, it's Yellow Pages,
they need to talk now"
Although you're bombed
out, you quickly run to the phone. The guy from Yellow Pages says to you
...
"Hi Alan, your Yellow Page
advert has to be in by Friday at the latest, I'll pick it up then"
You go back to your client
and although you do your best with your client your now thinking about
this.
Do I do my Yellow Page advert
this time, it never seems to work for me?
If I don't do it the other
local salons will do it and I'll miss out and look bad.
I don't have anything to put in
so I'll write an advert at break time.
And even worse... you are mega
busy or your super quiet. The Yellow page guy has said it has to be
ready for tomorrow otherwise you'll miss out.
What You Need To Know About
Advertising In Yellow Pages
First ... Yellow Page adverts
when done right WILL pull like crazy, that's PROVEN, I have seen and
created Yellow Page adverts that have pulled in dozens of new
clients.
When the Yellow Page Rep Rings
they are trained to put you under pressure so you will take action
and book your advert right away.
They are trained to say things
like...
Has to be in for Friday ....
the deadline is on Friday .... if you miss Friday, you won't be in
this year ... and more!
They are trained to put you
under pressure for the sake of the sale. I can tell you.... you can
be pretty late with the advert... when you PANIC ... you'll make a
mess of the advert!
5 Tips
for your next Yellow Page Advert.
Plan in advance. The secret to
making this work and pulling in your clients is to plan ahead. It'll
be cheaper for you also. When under pressure from the Yellow Page
rep you'll make the wrong decision. I should know... I've made
plenty over the years!
Hire a copywriter. Copywriters
are the guys that write and create adverts or advertising. You will
be offered by Yellow Pages a free design by their graphic designer.
The problem with that is a graphic designer is not a sales person.
They do not understand how to use words to sell. Either learn
copywriting or hire a copywriter.
(I will give you some
copywriter links at the end of this page)
Get the elements of your advert
right. 99.9% of hair and beauty adverts are wrong. The layouts are
wrong, the designs are wrong. There is a link at the end of this
page that'll help you to see what I mean. Read it and it'll help
you.
Add a call to action. This
isn't so obvious. If it was most would do it. Most fail to do it!
The call to action is simply telling the clients what to do next.
Pick up the phone, email now, whatever. Make sure you add it.
Make them an offer. This is
your chance to pull in a new client from your advert. Make them an
offer they cannot refuse. Offer a discount, a free gift, a prize
draw, just make them an offer and use your selling space wisely.
Say everything as fast as
possible. Space is very, very short in an advert. You have to say
everything you can in a small area. The key is pack your advert full
of benefits for the client. What will interest a client more do you
think...
We think we are the best salon
in town or spend just 60 minutes in our salon will give you 12 weeks
of looking drop dead gorgeous!
I hope this helps you. It's the
kind of stuff I always wanted to know but didn't when I had all of
my salons.
Here's some links for you.
www.Elance.com you can hire a
copywriter from this website but be careful and ask for plenty of
samples.
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