How
To Get Your Salon Receptionist To Increase Your
Profits In One Day Or Less
I had to write
to tell you my experience around one hour ago in a salon.
I walked into
one of the big franchise Regis salons in the Trafford Centre
in Manchester. Not for a haircut (no, no, no) but to buy a
bottle of foam to tame my frizzy curls.
Anyway when I
walked in there appeared to be just 2 stylists in the salon.
One guy was doing a haircut and rushing around like a
headless chicken. He seemed to have 2 clients on the go.
The other was
at the desk of the salon. This seemingly nice red-headed
girl looked like she was about to explode. She also had 2
clients waiting. One with wet hair. One with a color on her
hair.
I watched as
the girl got messed around and asked a zillion questions
from a lady in front of me about putty! How much, where,
how. I could see at this point the girl just wanted to stuff
the putty in the poor ladies face.
So, she sold
her and she went. Her 2 clients were still waiting. She
served the next lady in line for hair products. Thankfully
she didn't want to buy the whole Paul Mitchell range of 200
products. She sold her. The next lady went.
Then it was my
turn, yahoo I had only been standing at the desk 20 minutes
listening to someone rave about the way putty had changed
her life. I was about to finally get my curl tamer and ...
ring, ring, ring ... the phone went. A long consultation
started on the phone.
The poor kid
was going nuts. Her clients were getting very impatient. I
simply stood as a curly haired observer wanting to leave
before the phone went again. The guy over in the back of the
salon. He kept his head low and carried on telling the
client how amazing he was.
I finally got
my foam. The girl went over to her 2 furious clients and as
I left ... the phone rang again.
Getting A Receptionist Can Double Your Business Dead
Easy!
Ok I
understand but here's the deal in reception.
1. Most
hairdressing salons don't employ receptionists.
2. Most salons
can double their business by hiring one.
Let's say you
hire a receptionist. You agree to pay her $400 per week. Now
that's $1,600 per month. That is $19,200 per year. That's a
lot of cash to find right? Wrong. Why? Watch this again.
Lets say you
hire a receptionist. You agree to pay her $400 per week. Now
her job is to fill the appointment book and sell retail and
of course guide the salon from the front.
Currently you
are getting just 10 appointments a day in the salon. The
stylists are so hassled they are turning away clients. That
loses you profits. So the receptionist begins to plug those
holes where clients are being turned away.
So now rather
than having an average of 10 clients per day you now have
another 5 booked in by your receptionist. The average bill
is $70 per client. 5X70= $350.00 extra per day. That's
$2,100 per week.
That's
$109, 200 per year.
You are paying
her just $19,200 per year. Now answer this questions again,
Can you afford not to have a receptionist?
Retail's sales
increase. Appointments increase. Average bills increase.
Re-bookings increase.
And they
handle the slime ball rep when they appear at the door as
well ;-)
Any salon that
doesn't have a receptionist in my mind are NUTS!
There is a
full pack about reception and how to run it in Salon Column
Builder.
