Hair Salon, Beauty Salon and Spa Marketing

Alan Forrest Smith from Hairee.com hairdressing and beauty salon management advice
 
Celtic Eccentric Alan Forrest Smith is ... THE hugely acclaimed non conformist salon marketer that has travelled to Russia, USA, Australia, England, Singapore, Malaysia, England and his beloved Scotland to teach literally thousands of business people just like you how to increase their business.

"LISTEN TO HIM" ... he will do the same for you!

ACCLAIMED EBOOK:

Salon Column Builder Explodes Hair & Beauty Salon Business... more here

hair and beauty salon management conference in austraila

10 Simple Hair Salon and Beauty Salon Management Steps for  Making Changes Happen In Your Hair, Beauty Salon Fast

Hair salon management, beauty salon management

Hair and Beauty Salon Business Tips From The Salon Punk... more here
A  Secret of Successful Advertising For Your Hair or Beauty Salon In Newspapers. P1.
Is There a Moron Running Your Hair and Beauty Salon?

hair and beauty salon management website from Hairee.com

How To Write Advertising For Your Hairdressing Salon, Beauty Salon or Spa. More here ...
 
 
 

 

Hair and beauty salon marketing

 

A  Secret of Successful Advertising For Your Hair or Beauty Salon In Newspapers. P1.

What you are about to read is based on proven, tested advertising!

Creating RESPONSE driven ads for the paper is dead simple!

Yet most salon totally suck at advertising and have zero idea if it's actually working for their salon.

So here is a proven way to make your salon advertising in news papers actually WORK!

Your advert MUST have certain parts to it. Today I am going to show you and help you understand part 1.

Look below and I'll show you how to do this so it creates new clients for your hairdressing or beauty salon.

ALL adverts should have a headline.

What is a headline?

A headline is the red flag or attention grabber at the top of your advert.

For example here is a typical hairdressing salon advert headline (taken from a selection of hairdressing adverts in magazines)

Shadow Hair Design Services Has Been The Number One Salon For Over 10 Years!

Now that is at the top of the advert. Is it good or bad?

Actually it's pretty pathetic and wouldn't grab my attention anytime, anywhere. Would it grab yours?

No of course not. The reason is dead simple. The headline is designed to simply appeal to the advertiser or the hair and beauty salon owner.

So if an advert is to appeal to the clients it has to be written to appeal to a potential client.

How do you know how to do that?

Actually easier than you might be thinking.

Here is an actual headline from a hugely successful salon advert I ran for over 10 years.

When Is The Last Time YOU Changed Your Hair?

Is it good or bad?

Well I wrote it so lets say (just for now) it's brilliant ;-)

So if it's so great ...why and how should it be measured?

Actually it should be measured on one thing only. This; the amount of clients it brings through the door!

This advert took our initial NEW clients rate from a sad less than 5% to over 30% on a weekly basis.

It became the headline of a lead advert we used for very 10 years!

I'll show you more of the advert in the next email but lets ask why the headline worked so well.

It appeals to what most clients think (most clients think about a restyle but never ask) and that is changing their hair.

Alan

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What Others Say Below

NOTE: I have over 420 testimonials about my proven to work marketing strategies.

Alan ...without you my business would not have gone from four thousand pounds to eight in a matter of weeks and due to your Salon Column Buildersalon column builder I might add.

Reb, Rebecca-ZA.Chapman@noriba.com

My Dearest Alan: 

I think that you have saved my life and the 6 kids who depend on me to put food on the table.  I cannot not, put your book down. Thank you so so much

love

Maria, Kabbana Beauty Spa, Bristish Columbia, Canada.


Hello Allan - bloomin heck what an amount of stuff -Don't know what I was expecting , this seems like an unbelievable amount of information , going to spend the next few evening digesting then take action cheers, Jen.


Just a short note about your Salon Column Builder ebook. Have put into practice the first few pages of the book and have given my new stylist (Started Monday)  some vouchers copied from the book and guess what he was fully booked Thursday, Friday and Saturday!!!! fantastic!!!! thanks!!!!


Hi Alan

I signed up for all of Alan's courses (e-books) after taking on a dying salon taking 300 per week. that was in may 02 ,9 months later I am now expanding into the empty shop next door. since putting all of Alan's ideas (and a few of my own) into operation I am now unable to fit all of my new clients into my present salon and taking more money in one day than I used to take in a week, this is just with myself 2 other stylists and 2 juniors working.

So.... if anyone has any doubts about any of Alan's ideas and courses just re-read the above a couple of times and get out your credit card and sign up. You wont be disappointed I promise.

Jeanette (a much better off and happier salon owner)

p.s. I am based in a small town in Liverpool UK and if we can do it anyone can.
www.trimmers-haircare.ik.com

Hi Alan,

In reply I would like to say to you that the column builder has been a huge help to us.
My daughter is a second year apprentice - very keen and motivational.
I am not a hairdresser I am a self employed bookkeeper/secretary so therefore I knew how to crunch the numbers and do the back ground work but I did not know how to get my staff productive. All I ever did was nag and complain about how unproductive a (2 out of 5) of them were and we need to lift our game.

Once I subscribed to the salon buildiner.....Wham...I put the gears into action, made up vouchers and welcome letters to suit our salon, followed your $10 voucher and walked the street....My turnover is improving and my "lazy" hairdressers have now left and gone to another hairdresser. So your column builder actually killed two birds with the one stone and motivated half of my staff and cleaned out the "lazy" ones that were not interested in marketing or motivation. When you cannot work the floor...you must have productive staff who are motivational or failure is on the way. I have now 4 productive, motivational staff members.

Thanks

Chrissy




We have been in the hairdressing business for just 3 years. We have 1 Unisex Salon with a funky modern feel. Our stylists are young and keep up to date with all the latest cutting and colouring techniques. We are based in a town that has the dubious honour of having more hairdressers than any other town in the UK, so making an impact on the market is extremely difficult. 

We pay our Stylists well with incentives and bonuses, we use top of the range equipment and products, but reasonable profits have been extremely elusive.  Although our stylists have loyal reasonably solid client bases, we were never able to fill their days completely.

I received several e-mails from you Alan regarding Salon Column Builder and I have to say felt it was just another get rich quick scheme, namely your own!, however after a few bad months your persistence paid off and I decided we had nothing to lose. I still haven't finished reading evrything, there's just so much.

Let me tell you we just followed one of your techniques and the phone was ringing off the hook in less than an hour of the first flyer going through local letterboxes, we put out around 200 leaflets in a couple of hours, the response booked out all the spare slots in the stylists columns for the next two weeks!!!!

We have just embarked on a joint venture with a boutique's staff and again the phone is going crazy. Alan you have restored our faith in the business and saved us from insanity. We still have loads to work through if it all only works half as well I can't recommend it enough, tremendous thanks Alan its worth every penny and probably more!!!!!!!

Regards

Paul


Hi Alan, well its been 2 weeks since I opened my salon, and wow. I'm flat out, i kind of expected to be really quiet for the first week or so but I didn't sit down or eat food for 2 weeks. I put on an apprentice and a receptionist as I cant keep up and am about to put on another full time hairdresser. Your stuff really works and I'm so thankful!!! I will let you know more as it happens !

 

Thanks again,

Leeanne, Storm cuts hair studio, South Australia


I find the site very informative.  I wish that I had had something like it when I owned my shop some years ago as I could have used the support.  I eventually shut down because my husband at the time got a job in another city and I could not find reliable staff.  I felt very isolated.  Out of it I did learn thought that you cannot be friends with your staff.  Keep up the good work!  I am thinking of opening up another shop and I am feeling confident that I will find the support I need from hairee.com. 

 Jean


Hi Alan
I have found Hairee.com to be a wealth of information.
As a new salon owner I needed information on how to do a better job of marketing & I have been able to try some of the ideas from Salon Column Builder. I have 2 established stylists & a new one to our salon & I did not know how to start building a clientele for her. I have tried a couple of the ideas from the column builder & it is starting to pay off already. I just need to persevere & hopefully she will also have a full column in the not too distant future!
Many thanks
Amanda



Been busy with your material.
This is what I think about the material. The first moment when I started to download it I know it was the right thing.


I felt huge inspiration. This material is really important for me cause I am working in a village, that means you gotta get the clients to get there.
Everything was there, but it was really one thing that I felt was missing.
You got the voucher and ads. But when you open a new small salon in a village you need to make flyers and put them in the mailboxes, not just when you open like 4 times a year.


Everything in the package is so great I just would like to see ideas about flyers for the villages hair salons.
This is what I did already. I used your Idea about recommend a friend, but I did it a little bit different. I used my business cards and on the backside I printed the offer, I give my clients that like 10 each and I didn't use off on service. I called places where you buy hair products and asked them if they had something they wanted to get rid off so I could buy them cheap and I told them my idea of giving them away.


I bought stuff for 10 Swedish crowns like 10 dollars each I mean brands that people know shampoo gel, hairspray everything. so I give them one product for every new client. So the women that works in our food store give them out to nearly everyone she knows. Of course I have done her hair already.
I gave her limit time of course. So I ended up with 1 dollar each new client and I didn't lowered my price.


I forgot of course the friend also get a product it cost me 2 dollars sorry. I will let you know more what I am doing. But Alan if you got an idea about the flyers please let me know. That was the only missing link the way I see it.
Fabulous package. I am on my way now. Thank you so much.
From Madeleine



HI Alan I think hairee  . com is absolutely fantastic I am a bit rubbish on the computer don't know how to work attachments. Love all the stuff I have read so far i think it has kept me sane, knowing its not just me struggling with staff matters. had a real nightmare this last year your advise has kept me strong thanks very much it is nice to know there is nice people around

with love

Jayne king


Hi Alan

I signed up for all of Alan's courses (e-books) after taking on a dying salon taking 300 per week. that was in may 02 ,9 months later I am now expanding into the empty shop next door. since putting all of Alan's ideas (and a few of my own) into operation I am now unable to fit all of my new clients into my present salon and taking more money in one day than I used to take in a week, this is just with myself 2 other stylists and 2 juniors working.

So.... if anyone has any doubts about any of Alan's ideas and courses just re-read the above a couple of times and get out your credit card and sign up. You wont be disappointed I promise.

Jeanette (a much better off and happier salon owner)

p.s. I am based in a small town in Liverpool UK and if we can do it anyone can.
www.trimmers-haircare.ik.com


Hi Alan

I truly enjoy your website,and your emails. You're a "shining star" in our profession, thank you.

ellen USA New York


Hi!!!!

I love you web site and pages. I'm opening a salon and I'm learning a ton. My prospective salon is only 840 sq.ft. But I'm thrilled to begin. Thanks for the positive support,

Kimberly Locher


Dear Alan,

Firstly thanks for an amazing concept you have done...I thoroughly enjoy your emails and reading all the info you put together. Thank You.!!!!!!

Cheers Kind regards from Kuwait

Dawn Bailey & Kathy McGregor Owners The Cutting Edge


 

i there Alan,

I just wanted to let you know what a great website you have created.

Whilst I like creativity and really don't want to be bothered with the "business stuff", I am also in the business of making money.  Your articles are excellent for getting people's head out of the clouds and planting their feet on the ground.  The Column builder articles are most relevent for freelancers like me.  So now I have to go, because I've got some serious client building to do!

Once again, Thanks.   

Susi Ray, South Australia 

Alan,

Since I just read two of your books this weekend, I have introduced the info on how to get rid of dead time to my staff already.

We've already selected several of them to start up - they are not the type to get excited right up front, but I can see that they are open to trying the referral one and the free service tacked onto a paying service.

They weren't up for the cutting hair in the street (or parking lot for us) idea yet. However, the seed has been planted. Maybe this summer when it's nice and balmy out, I can coax someone out there. And they're still chewing on the standby idea. I thought these were enough to start off with. I've reserved the others for later when we need another boost on ideas.

When I've got more to tell you, I'll send you details on how it's all working - So far, I'd like to take a look at "increasing your take" on my next one for you.

Thanks for your help !!

I've rough sketched the beginnings of how to keep stylists happy. Still working on that one

Sandi MacCalla mailto:[smaccalla@yahoo.com


Hi Alan,

Great site. Kari From Canada


Alan,

I've loved going through the archived newsletters.  I've learned so much that's unique to this business already.  Just one comment I'd like to make though.  Because I'm not an experienced salon owner I have just sat back and absorbed your comments for the past few weeks. Superb.

Susan.


Hello Alan, I have only just begun to read through some of the info you are offering...

I can relate to much of it!I have been in the beauty industry for 14 yrs. and have recently been questioning my career choices. I have been working as a stylist/manager. After careful evaluation , I have decided that I am going to work for myself. I believe that continuing your education on your 'craft' is vital and I continue to do so. I want to thank you for opening a window for me and letting fresh air flow (talk about dramatic huh).It was exactly what I needed!

Sincerely, Darlene K Scott

Nova Scotia, Canada


Hello

I am the quality systems manager at The Hairdressing Training School in Ipswich, Suffolk. I found your website very informative and I am glad that there is something on the web for salon managers to help them. Thank you!

Becky Eak's.