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Who Is The REAL Boss In You Salon?
If you were the
vice-president of marketing for a bank, (or any organization for
that matter), you would probably want to poll your customers
from time to time to determine why they chose to do business
with your bank.
We can always
assume why our customers do business with us but this can be
risky because we may be wrong. What we think we are providing
may be opposite to what customers perceive they are receiving. A
good question then to ask our customers would be, "How do you
know when we are doing a good job for you?".
The answers we
receive will probably be all over the lot. Maybe customers think
we are doing a good job for them when we provide products and
services at the lowest price, or that we are conveniently
located, or that we have a friendly staff, or combinations of
these and lots of other reasons.
Some years ago, a
consulting firm conducted some of this research in the legal
field. They questioned attorneys about why clients came to them.
At the top of the list, in the attorneys' views, were issues of
competence and skill. "Clients seek me out because I am good at
what I do." At the bottom of the list were soft skills, people
skills, and bedside manner issues.
When the
consultants polled the attorneys' clients, they were surprised
to discover that clients chose to go to their attorneys for the
opposite reasons. Good bedside manners, people skills,
communication skills, compassion and concern were among the top
reasons why clients selected their attorneys and issues dealing
with the attorney's competence and skill were at the bottom of
the list.
If you know why
your customers and clients are seeking you out, you can
emphasize more of those reasons in your marketing efforts to
attract more clients. "Give 'em what they want, not what you
think they need!"
We are all the
president and sole stockholder of a major corporation, "Me,
Inc.". And, in the context of this discussion, your major
customer is your boss. Your boss has a lot of control over your
future raises and promotions. Why not ask the "Boss Question",
similar to what we would ask our customers and clients, "Boss,
how do you know when I am doing a good job for you?".
It is easy and
risky for us to assume what the answers might be. For example,
you may assume your boss thinks you are doing a good job when
you are innovative and creative, coming up with new ideas. The
boss, however, may be threatened by all that and feel more
comfortable when you do not rock the boat. You may assume that
the boss is comfortable with your performance when there are no
complaints (no news is good news). But the boss may measure your
performance on the number of unsolicited compliments he receives
from others about how well you are doing your job.
Some feel
uncomfortable raising the "Boss Question". The problem is, it is
a question that will have to be addressed sooner or later. For
many, it is addressed "later", at an annual review when you
discover that you did not get the raise or advancement you
thought you were entitled to because for the last year you had
been going down a path opposite to the boss' desires.
Productivity and success are stolen again from you, not because
you were not working hard enough but because of a
miscommunication that kept you from delivering what your
customer really wanted.
I thinks it's a
good ideas to ask the "Boss Question" several times throughout
the year as the boss' expectations can change and we need to
always be moving forward together on the same wave-length.
Simply put your name and email
into the boxes below and hot the button that says YES
PLEASE!
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Million Dollar Salon
Marketing Tips For Your Salon Here ... FREE |
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Salon
Punk Hates All That Spam Junk! |
Salon punk Alan
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What Others Say Below
NOTE: I have
over 420 testimonials about my proven to work marketing strategies.
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Alan
...without you my business would not have gone
from four thousand pounds to eight in a matter
of weeks and due to your
Salon Column
Buildersalon
column builder I might add.
Reb,
Rebecca-ZA.Chapman@noriba.com
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I think
that you have saved my life and the 6 kids
who depend on me to put food on the table.
I cannot not, put your book down.
Thank you so so much
Maria,
Kabbana Beauty Spa, Bristish Columbia,
Canada.
Hello Allan - bloomin heck what an amount of
stuff -Don't know what I was expecting ,
this seems like an unbelievable amount of
information , going to spend the next few
evening digesting then take action cheers,
Jen.
Just a short
note about your Salon Column Builder
ebook. Have put into practice
the first few pages of the book and have
given my new stylist (Started Monday) some
vouchers copied from the book and guess what
he was fully booked Thursday, Friday
and Saturday!!!! fantastic!!!!
thanks!!!!
Hi Alan
I signed up
for all of Alan's courses (e-books) after
taking on a dying salon taking £300 per
week. that was in may 02 ,9 months later
I am now expanding into the empty shop next
door. since putting all of Alan's ideas
(and a few of my own) into operation I am
now unable to fit all of my new clients into
my present salon and taking more money in
one day than I used to take in a week,
this is just with myself 2 other stylists
and 2 juniors working.
So.... if
anyone has any doubts about any of Alan's
ideas and courses just re-read the above a
couple of times and get out your credit card
and sign up. You wont be disappointed
I promise.
Jeanette (a
much better off and happier salon owner)
p.s. I am
based in a small town in Liverpool UK and if
we can do it anyone can.
www.trimmers-haircare.ik.com
Hi Alan,
In reply I would
like to say to
you that the
column builder
has been a huge
help to us.
My daughter is a
second year
apprentice -
very keen and
motivational.
I am not a
hairdresser I am
a self employed
bookkeeper/secretary
so therefore I
knew how to
crunch the
numbers and do
the back ground
work but I did
not know how to
get my staff
productive. All
I ever did was
nag and complain
about how
unproductive a
(2 out of 5) of
them were and we
need to lift our
game.
Once I
subscribed to
the salon
buildiner.....Wham...I
put the gears
into action,
made up vouchers
and welcome
letters to suit
our salon,
followed your
$10 voucher and
walked the
street....My
turnover is
improving and my
"lazy"
hairdressers
have now left
and gone to
another
hairdresser. So
your column
builder actually
killed two birds
with the one
stone and
motivated half
of my staff and
cleaned out the
"lazy" ones that
were not
interested in
marketing or
motivation. When
you cannot work
the floor...you
must have
productive staff
who are
motivational or
failure is on
the way. I have
now 4
productive,
motivational
staff members.
Thanks
Chrissy
We have been in
the hairdressing
business for
just 3 years. We
have 1 Unisex
Salon with a
funky modern
feel. Our
stylists are
young and keep
up to date with
all the latest
cutting and
colouring
techniques. We
are based in a
town that has
the dubious
honour of having
more
hairdressers
than any other
town in the UK,
so making an
impact on the
market is
extremely
difficult.
We pay our
Stylists well
with incentives
and bonuses, we
use top of the
range equipment
and products,
but reasonable
profits have
been extremely
elusive.
Although our
stylists have
loyal reasonably
solid client
bases, we were
never able to
fill their days
completely.
I received
several e-mails
from you Alan
regarding Salon
Column Builder
and I have to
say felt it was
just another get
rich quick
scheme, namely
your own!,
however after a
few bad months
your persistence
paid off and I
decided we had
nothing to lose.
I still haven't
finished reading
evrything,
there's just so
much.
Let me tell you
we just followed
one of your
techniques and
the phone was
ringing off the
hook in less
than an hour of
the first flyer
going through
local
letterboxes, we
put out around
200 leaflets in
a couple of
hours, the
response booked
out all the
spare slots in
the stylists
columns for the
next two
weeks!!!!
We have just
embarked on a
joint venture
with a
boutique's staff
and again the
phone is going
crazy. Alan you
have restored
our faith in the
business and
saved us from
insanity. We
still have loads
to work through
if it all only
works half as
well I can't
recommend it
enough,
tremendous
thanks Alan its
worth every
penny and
probably
more!!!!!!!
Regards
Paul
Hi Alan, well its been 2
weeks since I opened my
salon, and wow. I'm flat
out, i kind of expected to
be really quiet for the
first week or so but I
didn't sit down or eat food
for 2 weeks. I put on an
apprentice and a
receptionist as I cant keep
up and am about to put on
another full time
hairdresser. Your stuff
really works and I'm so
thankful!!! I will let you
know more as it happens !
Leeanne, Storm cuts hair
studio, South Australia
I
find the site very informative.
I wish that I had had something
like it when I owned my shop
some years ago as I could have
used the support. I eventually
shut down because my husband at
the time got a job in another
city and I could not find
reliable staff. I felt very
isolated. Out of it I did learn
thought that you cannot be
friends with your staff. Keep
up the good work! I am thinking
of opening up another shop and I
am feeling confident that I will
find the support I need from
hairee.com.
Jean
Hi Alan
I have found Hairee.com to be a wealth
of information.
As a new salon owner I needed
information on how to do a better job of
marketing & I have been able to try some
of the ideas from Salon Column Builder.
I have 2 established stylists & a new
one to our salon & I did not know how to
start building a clientele for her. I
have tried a couple of the ideas from
the column builder & it is starting to
pay off already. I just need to
persevere & hopefully she will also have
a full column in the not too distant
future!
Many thanks
Amanda
Been busy with your material.
This is what I think about the material.
The first moment when I started to
download it I know it was the right
thing.
I felt huge inspiration. This material
is really important for me cause I am
working in a village, that means you
gotta get the clients to get there.
Everything was there, but it was really
one thing that I felt was missing.
You got the voucher and ads. But when
you open a new small salon in a village
you need to make flyers and put them in
the mailboxes, not just when you open
like 4 times a year.
Everything in the package is so great I
just would like to see ideas about
flyers for the villages hair salons.
This is what I did already. I used your
Idea about recommend a friend, but I did
it a little bit different. I used my
business cards and on the backside I
printed the offer, I give my clients
that like 10 each and I didn't use off
on service. I called places where you
buy hair products and asked them if they
had something they wanted to get rid off
so I could buy them cheap and I told
them my idea of giving them away.
I bought stuff for 10 Swedish crowns
like 10 dollars each I mean brands that
people know shampoo gel, hairspray
everything. so I give them one product
for every new client. So the women that
works in our food store give them out to
nearly everyone she knows. Of course I
have done her hair already.
I gave her limit time of course. So I
ended up with 1 dollar each new client
and I didn't lowered my price.
I forgot of course the friend also get a
product it cost me 2 dollars sorry. I
will let you know more what I am doing.
But Alan if you got an idea about the
flyers please let me know. That was the
only missing link the way I see it.
Fabulous package. I am on my way now.
Thank you so much.
From Madeleine
HI Alan I think hairee . com is
absolutely fantastic I am a bit rubbish
on the computer don't know how to work
attachments. Love all the stuff I have
read so far i think it has kept me sane,
knowing its not just me struggling with
staff matters. had a real nightmare this
last year your advise has kept me strong
thanks very much it is nice to know
there is nice people around
with love
Jayne king
Hi Alan
I signed
up for all of Alan's courses (e-books)
after taking on a dying salon taking
£300 per week. that was in may 02 ,9
months later I am now expanding into
the empty shop next door. since
putting all of Alan's ideas (and a few
of my own) into operation I am now
unable to fit all of my new clients into
my present salon and taking more
money in one day than I used to take in
a week, this is just with myself 2
other stylists and 2 juniors working.
So.... if
anyone has any doubts about any of
Alan's ideas and courses just re-read
the above a couple of times and get out
your credit card and sign up. You
wont be disappointed I promise.
Jeanette
(a much better off and happier salon
owner)
p.s. I am
based in a small town in Liverpool UK
and if we can do it anyone can.
www.trimmers-haircare.ik.com
Hi Alan
I
truly enjoy your website,and your
emails. You're a "shining star" in our
profession, thank you.
ellen USA New York
Hi!!!!
I
love you web site and pages. I'm opening
a salon and I'm learning a ton. My
prospective salon is only 840 sq.ft. But
I'm thrilled to begin. Thanks for the
positive support,
Kimberly Locher
Dear Alan,
Firstly thanks for an amazing concept
you have done...I thoroughly enjoy your
emails and reading all the info you put
together. Thank You.!!!!!!
Cheers Kind regards from Kuwait
Dawn Bailey & Kathy McGregor Owners The
Cutting Edge
i there
Alan,
I just
wanted to let you know what a great
website you have created.
Whilst I like
creativity and really don't want to be
bothered with the "business stuff", I am
also in the business of making money. Your
articles are excellent for getting people's
head out of the clouds and planting their
feet on the ground. The Column builder
articles are most relevent for freelancers
like me. So now I have to go, because
I've got some serious client building to do!
Susi Ray,
South Australia
Alan,
Since I just
read two of your books this weekend, I have
introduced the info on how to get rid of dead
time to my staff already.
We've already
selected several of them to start up - they are
not the type to get excited right up front, but
I can see that they are open to trying the
referral one and the free service tacked
onto a paying service.
They weren't up
for the cutting hair in the street (or parking
lot for us) idea yet. However, the seed has been
planted. Maybe this summer when it's nice and
balmy out, I can coax someone out there. And
they're still chewing on the standby idea. I
thought these were enough to start off with.
I've reserved the others for later when we need
another boost on ideas.
When I've got
more to tell you, I'll send you details on how
it's all working - So far, I'd like to take a
look at "increasing your take" on my next one
for you.
Thanks for
your help !!
I've rough
sketched the beginnings of how to keep stylists
happy. Still working on that one
Sandi MacCalla
mailto:[smaccalla@yahoo.com
Hi Alan,
Great site. Kari
From Canada
Alan,
I've loved
going through the archived newsletters. I've
learned so much that's unique to this business
already. Just one comment I'd like to make
though. Because I'm not an experienced salon
owner I have just sat back and absorbed your
comments for the past few weeks. Superb.
Susan.
Hello Alan, I
have only just begun to read through some of the
info you are offering...
I can relate
to much of it!I have been in the beauty
industry for 14 yrs. and have recently been
questioning my career choices. I have been
working as a stylist/manager. After careful
evaluation , I have decided that I am going to
work for myself. I believe that continuing your
education on your 'craft' is vital and I
continue to do so. I want to thank you for
opening a window for me and letting fresh air
flow (talk about dramatic huh).It was exactly
what I needed!
Sincerely,
Darlene K Scott
Nova Scotia,
Canada
Hello
I am the quality systems manager at The
Hairdressing Training School in Ipswich,
Suffolk. I found your website very informative
and I am glad that there is something on the web
for salon managers to help them. Thank you!
Becky Eak's. |
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