One salon owner wrote ...
"Alan ... I have a lot of clients
I haven't seen in awhile ..."
Solving
The Salon Sucking
Problem of Missing Clients is EASY!
Dear Salon Owner
I
have some very exciting things
happening over at Salon Punk
that you are going to L.O.V.E!
But first ...
I got this email the other day
asking for my help.
It said ...
"... OK, I am really in need
of advice. I realized I have
a lot of clients I haven't
seen in awhile. I was
thinking of sending cards
but have no idea what to
write in them without
sounding desperate. "
Hmmmm... this is a problem ALL
salons have to deal with. The
fact is, most do not deal with
it, they simply ignore it and
chase new clients, daily,
weekly, monthly annually.
That's stark raving bonkers!
Why?
Did you realize how much it
costs you to pull in a new
client?
SEVEN times more than keeping an
old one!
So if it costs you $70 to keep
and old client
It is going to cost you $700 to
get a new one.
Madness I know.
Here is how I personally
increased my salon business in
12 months by a monster 60%!
This is the easiest way ever to
get your missing clients back
faster than a number one all
over!
First the email asking for help
above said this...
"I was thinking of sending cards
but have no idea what to write
in them without sounding
desperate"
If you are losing stacks of
client annually ... admit it...
you are desperate!
But you DON'T have to sound
desperate to get them back.
So ok, the cards are a great
idea. It works big time. In fact
so big I increased my salon
business SIXTY PERCENT!
Here's what you do.
1. Get the names and addresses
of your missing clients together
on a sheet (excell or computer
printout if you have one.)
2. Load the missing client
details up to an website that
send outs cards for a fee like
http://www.bluemountain.com
3. Write your "get em back in"
message from you or your salon.
Pay the low fee... then
hit send.
NOW... here's the trick you
should know.
What do you write?
Frankly time to get honest here.
You would say something like ...
|
We Miss You In Our
Salon!
Hi Karen
It's John
from Punk Salon. I noticed
you hadn't been in to our
salon for at
least 6 months.
As a
business owner that worries
me. Why?
Two reasons.
First I am worried we didn't
do a great job last time. If
that's the case I'd love to
put it right. Will you let
me personally know?
Second, if that's not the
case, I'd love to see you
back here right away so we
can keep your hair looking
amazing so you can look and
feel good everyday!
So here's what I'll do.
Come in at the date below
that I have put to one side
for you.
If it isn't
convenient, call me so we
can make it at a time that
is best for you. Does that
sound fair?
FREE HAIRDRESSING
Even better ... I won't
charge you a single cent
just to show you how I value
you coming back and giving
my salon a second chance!
Call over the next 48 hours
to confirm or change the
salon appointment below.
Tele: 0123 456 7890
Yours
Alan
Punk Salon |
NOTE: The above is just a
quick example. Of course as
a paid copywriter today I
would spend at least 2 weeks
crafting the perfect letter.
See how easy that was? Can you
do that? Can you tweak that
message for your hair or beauty
salon?
Why should you do this
appointment for FREE?
Think about it?
This client will spend say $700
a year in your salon if you get
her back. You won't get that
cash if you don't pull her back
in.
Dead simple.
It works.
Feedback:
feedback@salonpunk.com
Some feedback from the above was
the following ...
Hello Salon Punk,
I've read your email on how
to get the missing clients
back. I'm going to try your
way as I have tried several
other ways to get those D
class clients back in.
My question to you is, "When
do you stop chasing these
clients that just don't want
to come back?? Is it after 6
months or 1 year of sending
them continuous promotions?"
Im eager to hear your
response.
Kind Regards,
Vicky Bassaletti.
Vicky raises an interesting
point. The answer is very, very
simple.
Some of you will be thinking
about the costs of doing
mailings. Before I answer let me
answers Vicky's question.
The answer is: ... Keep mailing
them until the client says to
you DON'T! It really is that
simple.
I
have mailed clients that have
been missing for 2 years and
they have eventually came in on
the offer saying things like...
"I have been meaning to come in
but simply haven't had the time"
Don't stop mailing!
COSTS?
Look if you get a handful of
clients coming in from each
mailing DON'T WORRY ABOUT the
ones that don't come in, focus
on the clients that do come in.
That's where the cash is.
Here's an interesting fact for
you.
On
average ... just one person will
respond out of 200 mailings!
However ...
Because you have and them into
your salon in the past ... that
number will rise especially if
you make them an offer they
cannot refuse... like FREE hair
of beauty services.
Again...
I
really hope this helps you in
your hair or beauty salon.
Let me know.
feedback@salonpunk.com
Let me know if you try it and it
works.
NEW AT www.SalonPunk.com
New look and feel to the
website.
New video series about marketing
coming up soon. The videos will
be FREE.
New training Tele seminar series
fast approaching. Again... FREE!
Keep a close eye on the changes.
There is a lot more to come and
they'll be coming fast!
I am now dedicating 60% of my
working week to making
www.SalonPunk.com the best
website on the planet for salon
owners like you.
Thanks for reading.
Head Punk Alan.
www.SalonPunk.com
BRAND NEW PRODUCT FROM SALON
PUNK ...
How to
Pull Back 65%
of Missing Clients into Your
Salon
...
... and
DOUBLE your salon income
in the process using a simple
ready to go salon letter
marketing kit!
It's
here ...
