Author Archives: admin
How these 3 technologies bring more clients to salon owners
I am from the generation when apple and blackberry were just fruit, and life seemed less complicated, no surprise many, especially busy salon owners find keeping up with all the new apps and technology tough.
Lucky you, every week we are reviewing, recommending and reminding of vital tools you must have in your salon business to maintain
the edge of client attraction and retention.
Here are 3 of them:
1. Mobile Marketing
Not long since apple iphone, blackberry, and tablets became more than your five a day, savvy business owners fast understood the power of those little devises to help leverage their business in from of those who matter the most – consumers. SO next time you pick up your gadget, think more than a phone, think texting, and think marketing. For only 3p a text you could be marketing your salon guaranteed to reach your customers.
We recommend these companies www.mediaburst.co.uk www.messagemedia.co.uk so go ahead and check them out,… Continue Reading
The Secret of a number one salon
This week at Salon Punk Tamara forwarded an email over to me.
I can't and won't leave the salon owners name but I wanted to share it with you as it's fairly typical of the email we get here from salon owners just like you.
'dear alan, how can i get more information to build my salon from you with no money to invest? Our salon is failing, makes no money and i feel like we are about to go under…'
Now on the BBC Business news today they revealed that around 70 businesses are going bust daily, I wondered how many of those are salons just like yours?
I can tell you right now where we are based here near Manchester at least 3 salons have vanished in my small local town. One had been there for over 30 years. Another had clearly invested a fortune in top-end furniture but within… Continue Reading
I will show you 10 miracles of salon marketing if you test it!
Fact: 95 percent of businesses fail within first 5 years. Greater
reason lies within poorly executed marketing, or rather not able to determine which marketing weapon
helps you sell your business in your niche. And only a few understands the power of testing. Testing is
simple, inexpensive and one of the most powerful tools anyone can use regardless of budget!
Testing simply means understanding which salon marketing combination works for your target audience and which
does not, saving you time, money, and energy, easy!
So, below I summarized 10 astonishing, and overlooked benefits of testing:
1. Testing This marketing strategy over That marketing strategy will help you
estimate expenditure, sales forecast, profits, and budgeting.
2. by understanding and knowing what works, i.e. sells, testing will help you achieve maximum profits in salon.
3. Testing will help you predict what your customers want to
Will Your Salon Survive?
That's me Alan above with new salon punk reporter, writer and solution expert Tamara. Tamara is from Georgia in Europe, English is her third language (Russian her second) she is brilliant at salon marketing and I hope you agree been delivering some fantastic stuff for you recently. If you agree … let her know.
Anyway…
Maybe it’s me but the conversation I had was frankly ridiculous.
A friend called me from the salon industry to tell me he was selling all three of his salons and taking a job somewhere. He told me the salon business is dead and nothing works. He then went on to tell me this recession will destroy thousands of salons!
Continue Reading
Be a Savvy World Class Salon Owner, Make More Profit
Your journey to business world was supposed to change how
you thought about being a business owner – until business
nightmares started to blew you off – taxes, rent, staff fees (and complaints)
marketing, overheads and something else you've forgotten already…
OK, running a salon business nightmares might be a cliche, but
it's one still perceived to be true, after all statistics don't lie
95% of business start ups will close their doors within 5years of being in
business.
Here's how to make the business work for you when you are,lets face it, in a highly competitive salon business.
Receptionist:
"What can you actually get a receptionist doing for you apart from answering the
phone if you decide to hire one?" says Alan Forrest Smith, traditional salons
consider receptionists role to be purely answering phones, and doing some random
admin. Not in salon business… Continue Reading
The only reason Tony&Guy went bust
Have you ever thought… "if I owned Tony&Guy I'd buy a yacht and marry a superstar." 
Yet little, if any salon owners know that last year, one of T&G franchise salons went bust in Scotland.
The reason became one of modern day advertising hypes – or rather poorly managed salon promotion strategy.
Roanna, a client of mine asked the other day, "should I be doing Groupon advertising?"
The short answer is if you don't have a marketing strategy to handle promotions
then don't. but if you know how to convert sales leads into loyal clients than
in one single promotion you can get as many as 450 NEW CLIENTS, like Grace did in her salon in Birmingham.
So, what went wrong with T&G?
It was simple. T&G gave away so many low priced Groupon hair vouchers that
ended up doing hair virtually for… Continue Reading
3 Ways to make bigger salon customer gains
Certain things fall into "more is better" category – but luckily
Do you know your salon is missing from high street?
Your customers can't find your salon on high street!
Even though your salon business is running, your customers have not
seen your salon recently, which means your customers
have not visited your salon in a while. New customers are waiting,
but they can't shop with you if they can't find your salon.
Your salon business deserves to get noticed – but your salon
marketing isn't getting the job done.
Here's the good news: a little fix-it work can make a big difference.
Try these 3 tips to be seen on high street:
1. Find out why your customers aren't seeing your salon
When you ask the right questions, customers will tell you what to do to make
your salon business more profitable. Simply by listening to customers,
you will capture valuable information to help you determine what
you are missing on advertising or… Continue Reading
My Salon Business Success
It feels a long time ago now but in 1989 I had to decide to get my new salon business ready to launch to the public.
I had a few things to chew over.
The first thing was my new salon premises.
I had almost no cash in those days to spare, had also just had a new baby, just bought a new house and now was thinking about my first shop.
Cash was very, very tight to say the least!
How would it look?
What would my clients think?
Would it attract clients?
Why would they want to come in?
This first steps was all very external of course and surface but I also knew in the salon business it was the fashion world and it had to look very cool or it just wouldn’t be right from the clients mind.
Also in the village I was opening… Continue Reading
Lose Your Fear of Salon Marketing
Just because your major was not marketing at Salon School does not mean you have to shy away from salon marketing.
Having a solid marketing plan in salon gives you an edge over salon competition, positioning, stylists - and it's also the single most effective way to gain new clients
Here, 7 reasons you should not live another day without salon marketing plan.
Reason 1: You'll gain competitive advantage over salon competition
More salons are opening every day, but not so many have a solid marketing plan in place. Doing just a little bit of more marketing than the salon next door will instantly give you the edge you need.
Reason 2: Recession Proof your salon business
According to BusinessKnowHow research 50% of new business will fail int he first year and astonishing 95% fail within 5years. Research also showed that lack of marketing plan contributed to business failure especially amongst small businesses. Can… Continue Reading
