Ever convinced you "had to market salon" and without giving much thought transfered hard earned cash into hairdressing magazines, radio or other expensive online salon advertising? only to find out that you only made media rich, spent all your resources and were left with little but nothing?

When it comes to salon marketing, very few, if any understand the purpose behind running a salon advertising. Your salon advertising has only one task – to stimulate direct response in a form of direct enquiry in your salon, sales call, visit or instant sell. No other result justifies for paying money in beauty and spa salon advertising.

Yet, surprisingly most salon owners would hand in cash to run an expensive ad, blindly hoping to see customers coming in and out as long as the money is spent. Why is so?

Good news is, your salon advertising… Continue Reading