I just waked past a salon and I saw they were practicing a traditional marketing technique I call … "Sat on your backside drinking coffee salon marketing.
This is a technique practiced by a lot of salons I work with.
It works like this.
- You walk into your salon in the morning.
- You check the appointment book.
- There's no one booked in.
- You say to yourself, "What a day, can't wait for it to end, hope it gets busier"
- You go to the back
- Put on the kettle
- Drink coffee until the coffee gives you a fake caffeine tan
- Hope and wait until a client walks through the door.
That's sit on your backside salon marketing.
I can tell you, it doesn't work, it'll never in a billion years works.
Of course, you know that anyway but you are locked into a habit.
Is it time for you to break that habit?
- Did you realize you can pack out your salon in 30 minutes or less?
- Did you realize you can fill any column in 30 minutes or less?
- Did you know there are ways to explode your salon simply at the press of a button these days?
Do this now.
Stop drinking coffee, invest in feeding your mind with good marketing ideas, tips, strategies then watch your salon grow.
Take action of some kind, any kind as long as it's proven to work.
Check out Salon Marketing School. This is hardcore for those that really want to double, triple or quadruple their salon business.
It's really not that hard.
Hallo Alan,
Im sending you this email out of despiration. I have run my salon for the past 12 years and did a great job of it. I build just over 400 good clientele, but the last 2 years I have lost most of my clients due to "someone doing it cheaper", which for me is a big concern. I have got to this point where im sitting with 45 loyal clients only that support me on a monthy basis. We have done continious training to update our education and to make sure im on top of the latest trends etc. From marketing to styling to be the "Boss". I have invested a lot of money, time, tears and sweat and sitting now with a choice to make. Do I move the salon to a busy wealthy area where people value my service and skill and have value systems for themselves or do I stay here where people are stuck in the "Resession Excuse" and Poverty Consciousness of not spending money and want cheap services. I thought it was just a phase but clearly its not and new clients dont stay long either. Our prices are in range with the other salons around us and we slightly cheaper. We add extra value to our clients and consultations. I have done my International Color Masters through Matrix to update my skill and to be able to give my clients the best of me. We offer snacks and drinks on the house as an added bonus to our clients but even that doesnt seems to work…..Please I need help or advice. I hardly cover wages in a month now and this is a major problem for me…Can you help?
Kind Regards
Nico Goosen
nico@anua.co.za
South Africa