Ever convinced you "had to market salon" and without giving much thought transfered hard earned cash into hairdressing magazines, radio or other expensive online salon advertising? only to find out that you only made media rich, spent all your resources and were left with little but nothing?

When it comes to salon marketing, very few, if any understand the purpose behind running a salon advertising. Your salon advertising has only one task – to stimulate direct response in a form of direct enquiry in your salon, sales call, visit or instant sell. No other result justifies for paying money in beauty and spa salon advertising.

Yet, surprisingly most salon owners would hand in cash to run an expensive ad, blindly hoping to see customers coming in and out as long as the money is spent. Why is so?

Good news is, your salon advertising… Continue Reading

London has many querky salons, and in one of them I am a customer. I could
visit my salon every week, but I don't. In fact I wish the salon was more
active in salon marketing and sent reminders every week what could happen to my
hair if I let it grow without professional redesign, not to mention fading
colours and winter damaged hair texture if I miss my once every 4weeks salon
appointment.   

And because I am busy to think about keeping hair at salon best, I only visit
little quarky salon once every 8-10 weeks, when really I should be sitting
there at least once every 4. That means my hair looks less than its best, and
salon misses an opportunity to take double of cash than it should,… Continue Reading

I Flew Alan To Switzerland To Work on My Business – Here's Why!

I couldn't get to England to Alan's office so I asked Alan if I could fly him to Zürich?

I put him and his partner on to a Swiss Air flight, flew them direct into Zürich, met them both at the Airport and then drove them to a stunning hotel overlooking the Swiss Alps and Lake Zürich.

I want to say now – Of course it cost me money. The whole 4 days was paid by myself, it cost Alan not a single penny.

I paid for flights, hotel, time and other expenses. Some will say that is crazy but I can tell you it was worth every single penny, here's why!

It was truly a great Weekend-Business-Breakthrough-Session for me. 

I am in multiple businesses, my main business being in the hair and… Continue Reading

This salon is closed!

18 Months ago I moved into the village I live in. At the same time a new salon opened just behind my home. That's an actual photo of the salon above.

I went in one day to buy some hair products and have to say the salon looked very, very nice. They'd clearly spent a small fortune on it.

I'd tale a guess and say they have five stylists and maybe three trainees and a receptionist.

The furniture looked like premium stuff with everything shining like new. As I took the photograph I wondered what had gone wrong?

They certainly never opened, invested and slaved on the basis that they were to close down yet they have clearly closed down.

The consequences of closing down are dramatic of course. Lets guess the owner had signed up for a lease on… Continue Reading

Facebook marketing for business?

Have you noticed how almost all adverts on TV now direct their buyers, targets into Facebook?

Facebook it seems has the World in the grip. The large ad agencies are pushing Facebook as the best way to get new customers for their clients. I think they have it wrong.

The NEW gurus that have done or bought Facebook course are selling Facebook as the only way to get business (despite the fact most know nothing about business).

You can sit behind anyone playing with their phone and see them checking in or checking out something, someone, some where on Facebook.

Recently on the Metro line in Paris with my daughter, the conversation in front of us was clearly in French but with one word dominating the conversation… Facebook.

Then of course there was getting back to my Parisienne apartment in the… Continue Reading

… Continue Reading

NEW SALON SERVICES

THE FACE OF SALON PUNK

I have some news for you.

We're excited, very, very excited and we're ramping up a gear here.

Not only do we have a new website we also have a new team joining us.

I'll let you know more about them very soon. Just quickly today, I want to share some brand new, hot-off-the-press services designed for you the salon owner that are almost ready to go live.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Coming soon to ALL-NEW Salon Punk

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Three brand new things coming to Salon Punk in the next few weeks. 

1. The Fantastic, COLUMN BUILDER PRO

2. The Mind-Blowing, SALON MARKETING SCHOOL

3. The Growth Intensive, SALON MASTERS WEALTH ACADEMY

MORE on all of them very soon.

COMPETITION TIME

We are looking for a NEW FACE of Salon Punk 2011/2012, is that you?

The reward is national coverage for you and your salon… Continue Reading

There's a secret corner in the city me and my girlfriend go and sit in the sunshine, it's just perfect.

As I was sat there yesterday I couldn't help but notice a salon owner and two of his staff in their salon just facing where I sat.

The two stylists were talking and laughing with each other. The salon owner stood there transfixed looking down into the appointment book staring for what looked like around 5 minutes.

He stared, touched his head, stared, scratched his chin and kept staring down.

In the meantime both stylists went out of view, came back with what looked like hot drinks and sat outside in the sun while they smoked. The salon owner stayed fixed to the spot as his team drank coffee in the sun and not a single client was in his salon!

Standing, staring, feeling… Continue Reading

It's more than obvious there are huge changes taking place in the world on hair salon and online or internet marketing.

The biggest changes being internet marketing should really be named 'on-the-move-marketing' and I'll explain more why in a second. The other things of course are what has been called social media.

So what's going on exactly and is it worth you investing loads of your valuable time into these subjects?

Lets go back to mobile marketing for you salon and clients.

We are a world on the move, office space is empty everywhere, everyone wants to work from home or even from Starbucks, on the go or other cafés. Deals, big deals are being set-in-stone even in Pret a Manger or other on the go locations. Things have and are changing fast in the world of business.

Internet marketing helped to push those… Continue Reading

Hard to believe that flyer has generated over £25,000!

OK this might sound simple but I do know most don't do it the proper way.

Just a week or so ago a consulting client of mine had no customers into his new business. His business wasn't a salon, it was a carpet shop. He was really upset and had no idea what to do next.

His investment into his shop was well over 50k. He had everything from endless rolls of carpets, box after box of curtains, blinds, rugs the lot.

The shop was in a good spot. In the middle of a small shopping precinct so as you drove into the car park it was facing you right ahead.

To one side was a well known brand supermarket, to the other side a large restaurant and a post office. There was plenty of what… Continue Reading