Category Archives: Blog

7 Ways to get local clients in salon

Posted on by Tamara Machavariani

Even if your salon is sandwiched in between other salons (as often can be the case in today’s competitive market) there are tried and tested ways how you can attract local customers in your salon. Today I’ll share with you the secrets to local customer attraction success through these 7 ways. 1. Yelp for salons one of the cool…...

Posted in blog, Hair Salon Marketing, Salon Business

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5 Reasons why regular engagement is vital to increase customer re-bookings

Posted on by Tamara Machavariani

There are many ways how you can engage with your customers, build relations and fill the columns with repeat customers. Here is the ultimate 5 reasons why regular engagement is vital for repeat business for every salon owner. 1. Out of sight , out of mind – if customers don’t hear from you they forget, however…...

Posted in blog, Hair Salon Marketing, Salon Business

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The 10 Punky Commandments for Writing Effective Salon Ad Headlines

Posted on by Tamara Machavariani

The little top section in the salon ad called the headline, is one of the most important parts in salon advertising, whether you are creating the salon flyer, newspaper ad, yellow pages ads or salon website title, the headline is what grabs customers attention, and encourages readers to take notice of your salon offers. Because…...

Posted in blog, Hair Salon Marketing, Salon Business

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How to build the ultimate salon marketing calendar in 5 easy steps

Posted on by Tamara Machavariani

How would you like a constant stream of new salon customers every day, all day? Even on a Tuesday? Are you worried of the ups and downs in the customer appointments and quiet phone call days? How would you love to generate twice as much income this coming Saturday than you did for the entire…...

Posted in blog, Hair Salon Marketing, Salon Business, Salon Punk News

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Your daily salon marketing checklist

Posted on by Tamara Machavariani

How is your salon marketing going this week so far? I know you are busy in salon, to help you inspire and stay on track we’ve put together a quick daily salon marketing checklist for today. Take a look. For more detailed salon marketing tools, strategies, templates and how to build a great salon visit SALON…...

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How to reinvent your personal brand in salon industry

Posted on by Tamara Machavariani

5 Steps to changing your salon image and creating exciting, profitable new opportunities You’ve worked long and hard, endless hours in the shop floor, managing staff, raising finance, fitting the shop, paying the mortgage, dealing with sales reps, stock control, looking after moaning clients and finding new clients. You know everything about hair, style, colour and…...

Posted in blog, Hair Salon Marketing, Salon Business, Salon Punk News

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Wimbledon time: 5 Ways to turn quiet summer salon days into lucrative

Posted on by Tamara Machavariani

It’s that time of the year – Wimbledon opening week, don’t ask me why, but many of you could probably relate that time of the year in the UK hairdressing world as been quieter than we’d like it to be. Coupled with the school summer holidays and empty cities and towns, no wonder any salon…...

Posted in blog, Hair Salon Marketing, Salon Business

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Testimonials

I can harrdly believe the change in my business. Alan’s strategies and advice with guidance took my business to a 116% rise in one year. I have taken what Alan has taught me with my own skills and knowledge and have not only taken my business to near Salon Director, Caroline Sanderson

Whilst I like creativity and really don’t want to be bothered with the “business stuff”, I am also in the business of making money. Your articles are excellent for getting people’s head out of the clouds and planting their feet on the ground. The Column builder articles are most relevent for freelancers like me. So now I have to go, because I’ve got some serious client building to do! Susi Ray,South Australia

I love you web site and pages. I’m opening a salon and I’m learning a ton. My prospective salon is only 840 sq.ft. But I’m thrilled to begin. Thanks for the positive support,Kimberly Locher

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