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| Hair salon marketing or marketing a beauty salon is an art and a science, 17 years owning my own 3 hair |
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| Hair salon marketing or marketing a beauty salon is an art and a science, 17 years owning my own 3 hair |
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| Are you looking for a speaker that will motivate, inspire, move and inform? Alan started speaking on stages... |
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| 14.6% of local shops are now empty. That number is expected to rise! |
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The Best Way To Attract New Staff Into Your Salon?
Do you have the staff attractor factor?
I doubt it, most salons don't. Most salons suck at advertising for staff! At one time neither did I… UNTIL!
Let me start with a little story.
Do you get to the point in your salon when you are sick and tired of staff coming and going.
I know myself I have been at the mercy of staff for years in my own salons. At one point I had 8 stylists working away in one of my salons, 7 days later … there were just 2 of us working in the salon. Me and another stylist who couldn't make her mind up whether to come of go.
Thankfully, she stayed and gradually (over 6 months) I was nearly back to my original staffing levels.
Now there is massive problem when this keeps happening. The problem for you is this.
Your staff are mostly …
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Epitaph for Vidal Sassoon
In the year 1982 I started my hairdressing training I was nearly 20 years old. I had been cutting hair since I was 15 but never taken it up any further. So after over 3 years as a landscape gardener I finally decided to train officially as a hairdresser.
So I enrolled in college full-time to become a hairdresser.
It seemed at the time everyone was doing the same way to get qualified.
They went into college, learnt from the teachers then went him to practice.
I wanted it faster and I wanted to learn from the masters.
At that time (1982) getting any hairdressing books was pretty hard to come by.
There was a new hairdresser just starting to appear then, his name was Anthony Mascalo from the now very established Tony and Guy. I stumbled upon his books, the fist I had seen that had edge and …
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Going Bust Salon Marketing
This salon is closed!
18 Months ago I moved into the village I live in. At the same time a new salon opened just behind my home. That's an actual photo of the salon above.
I went in one day to buy some hair products and have to say the salon looked very, very nice. They'd clearly spent a small fortune on it.
I'd tale a guess and say they have five stylists and maybe three trainees and a receptionist.
The furniture looked like premium stuff with everything shining like new. As I took the photograph I wondered what had gone wrong?
They certainly never opened, invested and slaved on the basis that they were to close down yet they have clearly closed down.
The consequences of closing down are dramatic of course. Lets guess the owner had signed up for a lease on the property for 10 years. That …
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Cut costs on ineffective salon marketing
Ever convinced you "had to market salon" and without giving much thought transfered hard earned cash into hairdressing magazines, radio or other expensive online salon advertising? only to find out that you only made media rich, spent all your resources and were left with little but nothing?
When it comes to salon marketing, very few, if any understand the purpose behind running a salon advertising. Your salon advertising has only one task – to stimulate direct response in a form of direct enquiry in your salon, sales call, visit or instant sell. No other result justifies for paying money in beauty and spa salon advertising.
Yet, surprisingly most salon owners would hand in cash to run an expensive ad, blindly hoping to see customers coming in and out as long as the money is spent. Why is so?
Good news is, your salon advertising can be measured and monitored …
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Free salon and spa promotional template
OK this might sound a but simple, but I know most salon owners don't do flyers properly, so I thought I'd give you a little example you can use in your salon right now. In fact it one of the very promotional advertising flyer we run successfully for years in my own salons. To read, copy and use salon and spa promotional template CLICK HERE
My little gift to you
Enjoy
Alan Forrest Smith
Salon Punk …
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Top 5 salon website checklist
Fact: If you Google online for hair and beauty salons, Google will return well over
17 million results within 17 seconds.
It is also a fact that in one month only over 823,000 online shoppers searched for
hair and beauty salons on Internet via Google search.
That raises a question, can people find YOUR salon when they search
for hair salons in Google (amongst 17million salons)? and if you don't
have a salon website, can you be missing out on massive salon sales and
profits, whilst 823,000 search for salons every month?
Don't worry, if you feel you've missed on some great opportunities, it is never
late to turn things around, you can start building your strong online presence
right now.
Over and over we see same mistakes salon owners make when they build salon websites and online presence.
Here are top 5 things your salon …
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Top 5 ways to sell more hair appointments blogging
Establishing yourself as an expert in areas … you already are
an expert anyways… never been easier with today's ability to
leverage your knowledge on the Internet, blogging what you love
talking about – hair.
But how can blogging help you sell more hair appointments? Easy
1. Your salon prospects are searching for hair solutions on the Internet.
2. Hair lovers find your salon blog
3. Hair lovers read and like what they see… and come back for more
4. That increases traffic to your salon blog or website
5. More website traffic means more salon lovers can see your hair appointment offers,
which means you have more chances to sell your salon services to hair salon lovers.
Remember, online, one of the areas you need to be serious about is traffic generation.
Carefully planned Blog does just that – sends tons of traffic to your salon blog or website.
Here's top 5 Do …
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The Best Salon Marketing Tools You Are NOT doing
Shake up your salon marketing strategies!
There is a popular saying amongst marketing experts:
"The best salon marketing strategies are the ones you
are not doing." The take-home message? To take your salon
to the market and bring more clients…and cash in,
you need to regularly challenge your "by default"
marketing habits.
So while you probably do some classic advertising
like fliers, website, classified ads and all the
regular, reassessing the way your marketing is run
will help you beat salon recession faster.
See the ultimate creative (and profitable) marketing checklists.
checklist 1: Commitment to salon marketing
Fact: Mediocre marketing with commitment works better
than marketing brilliant marketing plan without commitment.
So, make sure you have a day set up at least once a week,
when you spend time taking your salon to the marketplace.
checklist 2: Track and measure salon marketing efforts
If you don't know how well your marketing performs how …
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How this salon marketing tip brings you new clients
It's not a novelty, When done properly, salon advertising can bring you tons of new clients. But if you add this little trick you can avoid unnecessary expenses, whilst maximizing your profits through salon ads.
Next time you run an ad in salon magazine, or local newspaper, Apply Key Code.
Key codes are used in print media. Suppose you are running your salon ad in 2 newspapers, each ad has slightly different message and promotion. In order to track which ad is bringing you more clients simply add a code and ask your prospective clients to quote it when they get in touch.
For example, salon owner next door runs 2 ads, one of them is coded SB-1, the other one SB-2. The advertisement also asks prospects to quote the code in order to receive introductory offer. That way the salon owner knows which newspaper ad brings more clients in, which means …
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